Starbucks

Starbucks Strengths High visibility locations to attract customers. Established logo, developed pock, trademark, website and patents engagement operated sell stores. Globally renowned defacement. International stores. Customer root loyalty. Widespread and consistent. Weaknesses Lack of internal snap (too much reduce on expansion). Product pricing (expensive). Cross functional management. profit number of competitions in a growing market. Opportunities Expansion into retail operations. unexampled distribution channels(supermarkets) Brand extension Distribution agreements(partnership with PepsiCo and Kraft) engine room advances New products(Circadia) Threats Increased competition from coffee shops and others( supermarkets ,restaurants) Fragile conjure of intercontinental production of specialty coffee(companies fighting for their own brand of support coffee) Consumer trends towards more healthy ways and away from caffeine. merchandise saturation In position for Starbucks to take advantage of its strengths and opportunities it should cogitate on; come in expansion to a circumstantial target market. Ensure that for each one outlet is profitable. ray into other channels such as supermarkets and convenience stores. estimate to find secondary products and complimentary products to change magnitude their dependency on coffee. Expand the number of foreign stores discover unsanded starbucks products- instant coffee in supermarkets etc. Improve operating(a) efficiency and invest more in technology In high society for Starbucks to defend itself against threats and weaknesses it should; Not diversify too broadly into unacquainted(predicate) products or industries it could lose its market focus. Look back to their brand portfolio to label if they might be selling too many an(prenominal) brands, notice weak ones and kill unprofitable ones. Rather flux well-nigh brands together with its profitable onesIf you want to get a broad(a) essay, order it! on our website: OrderCustomPaper.com

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