Gap Marketing Strategy

The Gap is a vestments company that specializes in contemporary, urban dress with a mid-range pricing scheme. They have blood situations located wholly over the globe in countries such as the united States, Canada, France, Germany, Japan and the United Kingdom. Gap was founded in 1969 by a real estate developer who was in search of a well-organized and well- bourgeoned jeans stick in. The store was named after the generation gap and originally sold Levis jeans. In 1974, they developed their own private clothing label and by 1991 began selling only their private label brand. Gap introduced its website in 1997. The following year, in 1998, Gaps pipeline increased 138.4%. In 2000, though, their stock fell 44 %. (http://www.thestreet.com/_yahoo/funds/gutcheck/1335261.html) Clothing is a grouping and necessary need, but the companies in Gaps market segment consider items that satisfy more than this basic need. Their customers ar looking for hyphen and quality a t a reasonable price. In this distinct market segment, major(ip) brand forces dominate the retail clothing diligence: brand recognition is incredibly important. Some major impostors in this industry who be particular proposition competitors of the Gap are J junto, Abercrombie & Fitch, American Eagle Outfitters, Structure, and The Limited. These companies tar suffer off the same(p) markets as the Gap and produce similar styles. The strengths and weaknesses of individually player in this industry are largely indistinguishable. J Crew stands out with a strong catalog channel. However, their bricks and trench mortar front is weak, which is a problem when bricks and mortar retail reels in nightspot out of ten dollars spent by the clean consumer as noted at www.retailindustry.com. But within their new-fangled urban microcosm, the Gap stands out with an innovative and changing proceeds line: Abercrombie & Fitch, American Eagle, Structure, and the Limited hav e precise specific styles that remain const! ant year after year. The... If you indispensability to get a full essay, order it on our website: OrderCustomPaper.com

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