Business Analysis of IBM Essay -- Business Marketing IBM Companies Ess

Business Analysis of IBM1. History of IBMIBM is a multinational quite a little that started its activities in 1911. But its origins can be traced back to 1890, during the height of the industrial Revolution. It was first known as the Computing-Recording Company, and then in 1924, it took the name of transnational Business Machines. Nowadays, this multinational company is known as the Big no-account2. Mission statementIBM principal(prenominal) activity is to find solutions to its wide shake off of clients using advanced information technology. Its clients atomic number 18 individual users, specialized businesses, and institutions much(prenominal) as government, science, defense, and spatial and educational organizations.To meet and respond to its customers needs, IBM creates, develops and manufactures many of the worlds most(prenominal) advanced technologies, ranging from computer systems and software to networking systems, storage devices and microelectronics. Indeed, IBM has various product lines and go a few of which are the Personal Computer that was first created in 1981, AS/400 business system, RS/6000 family of workstations and server systems, S/390 enterprise server, original ThinkPad notebook computer the award-winning IBM Netfinity and finally, PC Servers. It is an important supplier of sticky disks, random access memories, and liquid crystal monitors. IBM has created the image Solutions for a fiddling World. Its products and components in other firm products are so far-flung that people around the world associate the name IBM with computing functions.3. institutionIBM is a global information system and computing company. It is organized in 5 worldwide regions, and the following business units1. industry Business Systems2.Application Solutions3.Enterprise Systems4.Networking Systems5.Pennant Systems Company6.Personal Systems7.Programming Systems8.Storage Products9.engineering Products4. Past and current performanceFor many familys, IBM su cceeded in holding a genuinely good market position. In fact, the company achieved a very high market share and huge profits. However, this situation did not sound forever. In 1990, IBM experienced its first quarterly loss of $2billion due to nearly unexpected accounting charges. However, revenues increased from $62.7 billion in the previous year to $96 billion. In 1991, the c... ...nies in the world were ranked 1.IBM 2.Fujitsu3.Hewlett-Packard4.NEC,5.Compaq.VI. IBM in MoroccoIn 1939, IBM France launched in Morocco the first agency in Africa. Morocco was chosen because it represents an open brink to Africa. IBM MAROC employs 85 employees and has almost 500 clients (ministries, banks, insurance companies, Al Akhawayn University, etc..). The main activities of IBM MAROC are to meet all customers needs, to provide high calibre tools, and to create a structure that will guarantee high fictitious character maintenance services.IBM has two important strategies, which are control ma rketing it office selling directly to the consumer through the mail, by telephone, or door-to-door. By having direct contact with the customer, the company knows what are the needs, the preferences, and then can effectively look at the kind of products it will sell in the Moroccan market. Commercial confederation IBM has 22 commercial partners that sell its products in many different regions in Morocco. Thus, IBM MAROC is not obliged to create agencies in many cities, rather, its products are sold with other firms articles, which increases the competition.