Marketing Essay Example | Topics and Well Written Essays - 750 words - 1

merchandising - Essay ExampleOn the contrary, it was one of the private hospitals in the locality. The puzzle lies behind how they obtain their info in order to support their advertisement. This is in consideration of the fact that the economy is not doing well shortly and that sales representatives can be very aggressive at times promising what they cannot deliver. I make an order for a customized procedure tray for catheterizations where one company claimed they could supply a similar pack for a considerable savings. The purchasing department was behind this persuasive decision even though more was involved. In case one could pick on a firm that is receptive to their needs in a prompt manner then it might be unwise to merely change for price. Sales agents withstand modified their strategies. Some use the strategy of wine and dine among the physicians and staff with an aim of getting their products to the consumers. However, with the raw(a) regulations these strategies can no lon ger work. In response, the marketers become too aggressive Pauline (Norris, et al., 2004). I hand to get hold of a friend who sells pharmaceutical products since he was compelled to change careers at 45. Besides, both of our boys play football, solely on the contrary, instead of sitting down to watch my son play football in his practice, I had to listen to him narrate one of his cardiology products. Even though I could let him get into my hospital to let loose to the cardiologists, this was not the right time and place. My realization was that it was not important to him because he was not familiar equal with my health concerns. He was only making an effort to give it a try. This is evidence of the fact a majority of the sales agents in health care use the pushy approach. My experience with the sales representatives is dangerous where some claim they would have dropped down considering they had had enough. Nevertheless, I would reason with them on the importance of making an a ppellative if they were eager to talk to me. This is in consideration of the fact that deadlines are hard to meet given the aeonian interruptions from the sales agents. Opinion on Whether the Current Marketing Techniques Are Affecting Consumer Trends According to Frankish, Moulton and Diane (2000), marketing techniques have a significant influence on the consumer trends. In my opinion, the internet has a great role in affecting these trends. Consumers might see an advert or a new medication stating that a current hospital may treat particular conditions better than another. Instead of literally accepting the commercial as simple truth, the consumers have the potential to conduct their research on the internet and seek opinions from their physicians. This is a sporting evidence of the data on physicians licensure, the extreme effects and speed of success and complications. Consumers have an opportunity to try out their health conditions and determine where they can find the stov epipe facility that can treat their diseases. Lets have a look at this scenario My father in-law lived in Virginia. He developed esophageal cancer. He did a research over the internet on the best facilities that had the most experienced and best record with this ailment before settling on the John Hopkins Hospital in Maryland. Thereafter, he resettled to Maryland for some time to obtain treatment and every member of the family took a week saturnine each at a time to look after him.