112 paper Term Example | Topics and Well Written Essays - 1250 words

112 - Term Paper Example Through research, the paper reveals every bit of each influential factor and ranks them in accordance to their ability to influence and shape consumer behavior. In its defense, the paper takes into consideration material presentation in class, debates on consumer behavior, and independent but logical reasoning. Subjective and objective aspects revolving around influential factors like the mind map subjects, acted like a guide in formulating logical reasoning on the subject matter. The research findings revealed that all the mentioned situational factors had an influence on consumer behavior either directly or indirectly. However, the degree of influence depended upon environmental, judgmental, prior information on the product, and tastes and preferences. The research ranks the situational factors basing on personal experience and may not necessary follow the same order in other circumstances or with other individuals. According to research findings published in the International Journal of Business and Behavioral Sciences, consumer behavior is the incorporation of emotional, mental, and physical human capabilities in marketing (Jeddi et al., 2013). Through the combined synergy, behavior can be traced in product selection, purchase, use and disposal of products and services. For the synergy to bear fruits, it requires active involvement of cultural, situational, social, personal, and psychological factors. The paper discusses the mentioned factors and ranks them in accordance to their degree of influence on consumer purchasing behavior. The essay provides a vivid description on how hierarchy of influential factors plays a critical role in customers when purchasing products. To establish the connection between these factors, it is important to relate them and see how ne affects the other, and find out if they are dependent on each other. Through such an understanding, it can be easy for organizations to link human emotions and actions o their business