Business Communication Problem

Question: Write an essay on Business Communication? Answer: Problem: Email Sub: Planning meeting to discuss about an advertising campaign for a new line of sunglasses Hi all, This is for your kind attention that we are launching a new line of sunglasses in the market. Before the launch, the advertising campaign needs to be planned out. Since this is a new product line, we need to carefully plan the advertisement so that we can grab the notice of maximum number of people. As indicated to each one of you, Amy Purcell has called for this meeting. I am fixing the meeting on October 19, 2015 from 2 p.m. till 4p.m. in the conference room 1st floor (A203). The agenda should be as follows: 1) Describing policies in effect in other companies 2) The existing market for sunglasses 3) Identifying possible alternatives 4) Selection of the media to advertise 5) Evaluation of the possible alternatives 6) Rough estimate of the budget on the advertisement 7) Scheduling future meetings Before the meeting is held, I would appreciate the fact of consulting the matter with your colleagues so that we can reap the benefits of consultation during the course of our meeting. Thanks and regards, (Name) Process a) The purpose of the meeting is to set the agenda for the advertisement campaign to be undertaken for the launching of sunglasses. A lot of issues are to be discussed regarding the campaign. If there is a gathering of a lot of people, there will be various opinions. We can arrive at a consensus after analyzing the various opinions. A meeting provides an open discussion which helps us to arrive at the correct decision (Bargiela-Chiappini Nickerson, 2014). b) Purcell asked the participants for suggestions about the agenda in advance of the actual meeting due to a specific purpose. If the participants discuss among themselves in advance, it will provide them a correct platform in the meeting to put forward their opinions. c) The time, date and venue of the meeting should be stated in the email message. The specific points to be covered are also to be mentioned (Grunig, 2013). Product: Subject Line: Planning meeting to discuss about an advertising campaign for a new line of sunglasses Points to be included: a) The time, date and venue of the meeting should be stated. b) The agenda should include the following: 1) Describing policies in effect in other companies 2) The existing market for sunglasses 3) Identifying possible alternatives 4) Selection of the media to advertise 5) Evaluation of the possible alternatives 6) Rough estimate of the budget on the advertisement 7) Scheduling future meetings (Bovee Thill, 2013). Answers to exercises: 1) Face to face: a) Nose: Disagreement b) Lips: Happiness c) Eyebrows: Surprise d) Tongue: shame e) Eyelids: boredom, disinterest f) Eyes: happiness, anger g) Forehead: surprise 4) Job interview: Non verbal behaviours we should exhibit: a) Eye contact: It is crucial to maintain eye contact during interview. b) Good posture: Correct posture should be maintained while sitting, standing and walking. c) Smile: A smiling face is always welcome (Guffey Loewy, 2012). Non verbal behaviours we should not exhibit: a) Shaking of legs: This expresses nervous tension. b) Clearing of throat: It should be avoided. c) Gloomy look: One should bear a cheerful look. 5) Entrepreneurship: While discussing the application for $35,000 business loan, Marty should be positive in her approach. She should bear a smile while speaking. The tone of her voice should be filled with gratitude. Maintaining eye contact is important. References Guffey, M. E., Loewy, D. (2012).Essentials of business communication. Cengage Learning. Bargiela-Chiappini, F., Nickerson, C. R. (2014).Writing business: Genres, media and discourses. Routledge. Bovee, C. V., Thill, J. V. (2013).Business Communication Essentials 6th edition. Prentice Hall. Grunig, J. E. (2013).Excellence in public relations and communication management. Routledge.