Starbucks :: essays research papers

Starbucks is a corporation that offers specialty cocoas, java beans, cold blended beverages, pastries, coffee related products and machines, and tea. Starbucks opened its first mend in 1971 in Seattle. By the year 2000, Starbucks had over 3300 locations, and it is still growing. turn outSTRENGTHS2000 marked 5th consecutive year of sales increase.Low long-run debt to equity ratio of 0.01, company has good financial standing.1993, Opens second roast plant in Kent, Washington in order to maintain on-time fruit and delivery, then in 1995 opened state of the art roasting installment in York, Pennsylvania. Howard Schultz joins corporation in 1982, is a visionary leader who do Starbucks the famous coffee legal profession that it is today. In 2000, Schultz assumed role of prexy and chief global strategist.WEAKNESSESLow presence in third largest coffee market, Japan and Asia.Limited (currently increasing) channels of distribution. OPPORTUNITIESSchultz sees opportunity to make coffee /espresso bar available to everyone (i.e. untried channels of distribution)o1990 Horizon Air narrationo1991 First licensed airport locationo1992 Nordstrom reckono1993 Barnes & Noble relationshipo1994 - Starwood Hotel Accounto1995 united Airlines Accounto1997 Canadian Airlines Accounto1998 Grocery stash away coffee bars due to agreement with Kraft Foods. o2000 boniface Marriott International AgreementGlobal OpportunitiesoOpens locations in several countries. opposite types of drinks, including cold coffee beverages, blended drinks, fruit drink, and tea. THREATSSmall coffee shops in New York are trying to compete with Starbucks on the basis of node loyalty.Protesting against Starbucks for using milk with artificial bovine growth hormone.GOSTGOALSOpen 1,200 new locations in 2001, 900 in the United States.Open new store in Vienna by end of 2001.Open 10-15 new stores in Zurich in spite of appearance the next 12-18 months.Distribution of new Bottled Frappuccino Coffee Drin ks, from affiliation with PepsiCo, to entire the States by September 2001.